Choices
Alternatives
"My philosophy of life is that if we make up our mind what we are going to make of our lives, then work hard toward that goal, we never lose -- somehow we win out." ~ Ronald Reagan
Paralisis from too many choices or decisions (limited time) Lion Tamers chair.
(Hasty decision) Limited time
MATRIX MOVIE 
The question of which pill to take illustrates the personal aspect of the decision to study philosophy. Do you live on in ignorance (and potentially bliss) or do you lead what Aristotle called 'the examined life'...
The Oracle: You're going to have to make a choice. In the one hand you'll have Morpheus' life and in the other hand you'll have your own. One of you is going to die. Which one will be up to you. I'm sorry, kiddo, I really am. You have a good soul, and I hate giving good people bad news.
The Oracle is using Morpheus' jeopardy as the trigger...the trigger that will spur Neo into action, that will give him the something he's waiting for. He'll have to make a choice, but really, he's already made it. He's not going to let this man who believes so strongly in him throw his life away for nothing, and to Neo it would be for nothing, because he's not The One. And this is what The Oracle needs to happen: she needs to provide Neo with the something he's waiting for. And that's the key to her role - opening doors rather than telling people what is. It's all about choice and he chooses to play the role of The One once he finds the reasons to do so.
The Oracle: Oh, don't worry about it. As soon as you step outside that door, you'll start feeling better. You'll remember you don't believe in any of this fate crap. You're in control of your own life, remember? Here, take a cookie. I promise, by the time you're done eating it, you'll feel right as rain.
The cookie. Lots of interesting theories on the cookie. Since this is all a computer program, some strongly believe the cookie is a literal browser cookie. It's a small bit of information stored locally, ie, it's some bit of code the Oracle has planted in Neo. Is it an extra push down the path? Is it just what she says, something to help Neo feel right as rain? As far as she's concerned, Neo doesn't have to dwell on their discussion. She knows what she knows, and she's already doing what she can to help him find the path. She's told him exactly what he needed to hear.
Fork in the road
''Your life is the sum result of all the choices you make, both consciously and unconsciously. If you can control the process of choosing, you can take control of all aspects of your life. You can find the freedom that comes from being in charge of yourself.''
~ Robert F. Bennett
E= End of "Twilight" the Vamp movie 08 Decision
Choice Architects (menu creators)http://www.youtube.com/watch?v=Dz9K25ECIpU
Nudge
rom personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy.
"Nudge: Improving Decisions About Health, Wealth, and Happiness" shows that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice.
Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.
This event took place on May 29, 2008, as a part of the Authors@Google series. For more information on Prof. Thaler, go tohttp://www.nudges.org/thaler.cfm
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